PROJECT LITERACY

Production Design, 2017

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CLIENT: PEARSON

AGENCY: FCB INFERNO

"Using International Literacy Day as a hook, Project Literacy (founded and convened by Pearson) asked Wanda, a mother who has spent the last year learning to read and write,  to ‘re-write’ the classic children’s story ‘Chicken Little’ using just the illustrations as her inspiration, to help bring to life the challenges faced by illiterate parents every day.

To help take Wanda’s story from her imagination to a global audience, we approached actor and activist Idris Elba, who felt so passionate about the cause, he contributed a foreword to the book and filmed a heartfelt bedtime story reading of the book that parents and children alike can enjoy."